Build Something Real
From Idea to MVP
With AI and expert guidance, one person can now go from spark to launch.



Find what truly matters to you. Explore your interests, emotions, and past experiences to define a direction worth building in.

Talk to people, uncover real needs, and design product concepts that actually solve something. Choose what to test.
Test your assumptions through lightweight experiments. Learn what works before you build — and what doesn’t.
Turn your most promising concept into a simple MVP. Launch it to real users and start learning from actual behavior.
One Person. Full Journey.
What used to take a team, you can now do solo.
With AI Copilot you can research, design, test, and launch — faster and smarter.
Build what people actually need — and skip what they don’t.
Choose Your Track
Whether you’re still exploring or ready to launch, our two labs are built to match your stage — and powered by the latest AI tools to help you move faster, smarter, and with confidence.
Who it’s for
You’re exploring an idea, but don’t have clear validation yet.
What you’ll do
Identify 2–3 unmet needs through interviews. Map user outcomes, define early value, and sketch unit economics. Use AI to analyze insights, cluster patterns, and generate concept drafts. By the end, you’ll have a focused, testable product concept — shaped by user needs and early economics.
Duration & Load
6 weeks · 4–6 h / week
Live sessions
Weekly workshops + mentor office hours
Who it’s for
You’ve got a solid concept and are ready to test it in the real world.
What you’ll do
Build a landing page and design simple tests to validate demand. Capture leads, measure switch readiness, and track real interest. Use AI to generate content, analyze behavior, and ship MVP v1.0 faster. By the end, you’ll have a working MVP — tested with users and backed by real traction signals.
Duration & Load
10 weeks · 6–8 h / week
Live sessions
Bi-weekly sprint reviews + mentor office hours
Pitch Night
Launching Autumn 2025, we’ll run a monthly, invite-only showcase in London where just 10 teams present their live products — whether first-release or already growing — to UK business angels and early-stage funds. Every session is filmed, streamed, and, after post-production, each deck and data pack is shared with our private investor list.
Launch Lab graduates receive pitch coaching and priority for these slots, but any team with real traction can apply.

Product Creative Lab Curators
Our curators are practitioners, not lecturers. They spend their days building products, validating ideas with real users, and running live growth experiments. Now they’re here to pass on that field-tested experience — helping you focus on what matters, showing concrete ways forward, and backing you at every step of your journey.

Alex is the founder of Product Creative Lab and the architect behind its learning system. With 15+ years of experience building B2C and B2B products, he combines product thinking, behavioral science, and ecosystem strategy. Alex helps participants move from insight to concept to MVP — while staying grounded, focused, and energized. Previously, he led multiple ventures (including Yep!, Istina.AI, and others) and advised founders across Europe and the US.
Olga is a PhD-level researcher and consultant who transforms online behavior into strategic product insights. With 15+ years of experience, she’s worked with global companies like Microsoft, Google, and L’Oréal. Her superpower is helping teams unlock audience signals, cultural shifts, and untapped opportunities using social listening and trend analysis. At the Lab, she guides founders through real user data — beyond assumptions and guesswork.

Evgenia is an experienced executive coach who helps founders and professionals navigate personal and professional transitions. She has supported leaders across industries through career pivots, team changes, and high-pressure growth. At the Lab, she helps you build emotional resilience, manage uncertainty, and grow the mindset you need to move from idea to execution — with clarity and confidence.

George brings over a decade of experience in building and scaling innovation departments in global companies. At Johnson & Johnson, he launched healthtech ventures and built strategic alliances that transformed patient access and care delivery. A Sloan Fellow at London Business School, George blends strategy, healthcare innovation, and human-centered design. At the Lab, he helps participants sharpen their thinking and test bold ideas in real-world conditions.

Alina helps startups turn early ideas into strong, testable market entries. With 8+ years of experience in SaaS, AI, and e-commerce, she’s launched products from zero, shaped brand strategy, and led growth in fast-paced environments. From trend-driven fashion tech to deeptech platforms, Alina blends creativity with a sharp focus on execution — helping founders build and test what truly matters.

Mikael is the founder of Rattlesnake Group — a London-based studio that rapidly designs and builds digital products of varying complexity. From early prototypes to full-scale platforms, his team blends strategy, technology, and design to deliver results fast. At the Lab, Mikael guides participants through practical ways to create, test, and iterate — turning abstract ideas into working solutions with modern tools.
FAQ
Still have questions? Write to us: hello@productcreativelab.com
Can I join fully online?
Yes. Whether you attend on-site in London or dial in remotely, you get the same workshops, mentor time, and lifetime alumni chat. All sessions are streamed live and recorded for replay.
I don’t have an idea yet—can I still join?
Yes! That’s exactly what Insight Lab is for. You bring a hunch or broad interest area, and we’ll guide you through interviews and analysis until you uncover a real, high-value need and shape it into a concept.
I work full-time — will I have enough time?
You will. Live workshops run after office hours, and weekly effort tops out at 4–6 h for Insight Lab and 6–8 h for Launch Lab. Most of our founders keep their day jobs while they build.
Already have traction — can I join Pitch Night?
Absolutely. If you’ve got users and early metrics, send us the numbers; if they meet the bar, we’ll slot you into the next monthly showcase.








Ready to build your product?
Still exploring your idea? Insight Lab starts July 15 — we’ll help you uncover real user needs, shape a strong concept, and test it early.
Already clear on what you want to build? Launch Lab starts October 7 — take your concept through switch tests, build an MVP, and validate it with real users.
Join a powerful environment where ideas become real. Spend just 4–8 hours a week, get support from mentors, and pitch to investors at Pitch Night.
