PRODUCT CREATIVE LAB. /
CREATIVE LAB WORKSHOP SERIES
Step-by-step program to develop your own product.
UPCOMING: MAY 4 – JULY 6, 2025
Clear steps. Smart risk. Real outcomes.
FUTURE PROGRAM >
WHY MOST STARTUPS FAIL?
Most early-stage founders make the same mistakes. They build products nobody needs, waste time and money, burn out emotionally, and often return to employment.
No real market need
42% of startups fail because they build something no one wants【¹】
92% of SaaS startups fail within 3 years if they launch without demand validation【²】
Founder Conflict
65% of high-potential startups fail due to co-founder conflict or misaligned vision【²】
Lack of trust, poor communication, or unclear roles often derail progress early.
Aligned teams with shared goals are far more likely to succeed【³】
Founder burnout
Founders often invest 12–18 months, over $20,000 in savings, and forgo salaries of £80,000–£120,000 before realizing their product isn’t needed【⁵】
85% experience chronic stress and 49% consider quitting due to burnou【⁶】
You Don’t Have to Quit to Start
You can launch smarter — without risking everything.
A 15-year longitudinal study from the University of Wisconsin, analyzing over 5,000 entrepreneurs, found that founders who kept their day job during the early stages were 33% less likely to fail than those who quit immediately.
The data shows that preserving financial stability and mental clarity during product discovery leads to better decisions and lower emotional risk.
Creative Lab workshop series helps reduce these risks:
Clear step-by-step validation methodology
Validate your idea before expensive development
Save money, time, and energy with expert support
See how it works
YOUR
PRODUCT CREATION
TRACK
module_01
Discovery & Ideation
Identify your strengths using tools like Gallup StrengthsFinder 34
Define your personal founder-market fit
Build your initial zero hypothesis and primary Market Map
Why it's important?
Startups with strong founder-market fit are 1.5–2x more likely to reach PMF in the first year.
module_02
Research to Product
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Conduct structured user interviews using Design Thinking and Jobs To Be Done
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Use our proprietary User Needs Map to organize insights
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Apply AI tools to accelerate and deepen analysis
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Generate real product concepts based on actual user needs
Why it's important?
Startups that build on validated user needs are 2.6x more likely to find product-market fit.
module_03
Testing & Validation
Test the feasibility of your product with business models and unit economics
Use methods like Smoke Tests, Fake Doors, and Concierge MVP
Create a final one-pager with your validated concept, segment, metrics, and strategy
Why it's important?
Startups that validate early reach PMF 3x more often than those that don’t.
We help you avoid the most expensive mistake: building what no one needs.
Proven Methodologies That Power the Program
We combine world-class methods into one coherent and actionable path:
Design Thinking
A user-centered approach to solving problems through empathy, rapid ideation, prototyping, and testing. Helps uncover insights that traditional market analysis often misses.
Jobs To Be Done
A framework to understand the “why” behind user behavior. Focuses on the real tasks users are trying to accomplish — helping you design solutions that fit into their lives.
Customer Development
A systematic process for discovering, validating, and learning from customers early on. Prevents building features or products based on assumptions, not needs.
Lean Startup
An iterative methodology that emphasizes learning through small, fast experiments. Helps avoid months of building the wrong thing by testing ideas before investing heavily.
Unit Economics
Tools to define how your product creates, delivers, and captures value — and whether it can be sustainable. You’ll learn how to calculate LTV, CAC, margin, and find your scalable path.
Market & User Needs Mapping
Visual techniques to identify where the demand is, how segments differ, and what gaps exist. Helps you position your product strategically — not just tactically.
Concept Lab isn’t just education — it’s a practical, execution-ready system built for real founders, real ideas, and real markets.
What You’ll Get in 10 Weeks
Everything you need to go from early idea to real product — without quitting your job or burning out.
Understand Real User Needs
Run effective customer interviews, map problems, and uncover what your audience actually cares about — so your product starts from truth, not assumptions.
Validate Ideas Without Building
Use fast, smart tests like smoke pages, fake doors, and concierge MVPs — and feel confident before you invest time and money.
Analyze Markets with Structure
Build clear Market Maps, segment users with precision, and spot hidden gaps where your product truly fits.
Design Lean Product Concepts
Turn real insights into powerful product ideas, backed by business models and unit economics that make sense — and scale.
Get Feedback from Real People
Test and iterate with real users using structured loops — learn what resonates, refine what doesn’t, and move with clarity.
Make Confident Decisions
Use practical tools and expert frameworks to reduce risk, act intentionally, and make each decision with purpose and direction.
And You Won’t Be Doing It Alone
Alongside the skills, you’ll grow with a network of sharp builders and thinkers — people who ask better questions, challenge ideas, and move forward together.
Participant Stories and Results
Real stories from real founders who’ve been through the journey — and are building better because of it.
product creative labs FEEDBACK on how structured validation, expert support, and a powerful community can transform how you launch your product — and how you feel while doing it.
“Not just theory. It’s structure, meaning, and connection.”
“The program gave me clarity in a chaotic world. Every step had purpose. The Needs Graph tool was a revelation.”
Anna, Co-founder at Marketing Agency
“From rough idea to validated concept in 2 months.”
“It gave me solid steps and confidence to move forward — and a group that made testing feel collaborative and fun.”
Alexander, Investment Banking Associate
“The people. The support. The transformation. I’d do it again.”
“Despite life challenges, I found confidence, hope, and momentum here. I left stronger than I came.”
Yuri, Strategy Director at Brand Agency
“This was my best investment of the year.”
“It’s not just what you learn — it’s who you meet. We still support each other on our new projects.”
Varia, Global Asset Manager
From overwhelmed to in control. From isolated to supported.
STOP LEARNING. START BUILDING
Transform your knowledge into confident action. This isn’t just about learning how to create products — it’s about actually building them with clarity, structure, and real feedback. You’ll feel the shift from theory to momentum, from uncertainty to creative control.
THRIVE IN A COLLABORATIVE ENVIRONMENT
Surround yourself with like-minded innovators. You’ll work alongside ambitious peers who share your drive to create meaningful solutions. Together, you’ll exchange insights, challenge ideas, and build lasting momentum in a supportive and energised space.
FOLLOW A CLEAR, STRUCTURED PATH
Navigate product creation with confidence. Our detailed roadmap and step-by-step frameworks help you move forward without second-guessing. With every session, you’ll gain practical tools and emotional clarity — knowing what to do and why it matters.
CONNECT WITH LEADING FOUNDERS
mmerse yourself in a thriving startup ecosystem. Learn directly from experienced founders who’ve built, failed, and succeeded. Their real-world stories and honest guidance will help you feel connected, capable, and prepared for your own product journey.
YOUR GUIDES ON THE PRODUCT JOURNEY
Seasoned product experts who walk beside you — helping you turn ambiguity into clarity, and ideas into momentum.
Alex Danilov
Founder & Educator at Product Creative Lab.
Product builder and strategist with 15+ years of experience in digital innovation and business model design. Led multiple ventures (including YEP! in the UK), advised early-stage startups across Europe and the US, and built scalable B2B/B2C products using behavioral data, recommendation systems, and rapid experimentation. Currently building an innovation hub for product creators and founders.
Olga Logunova
Lead Research Expert at Product Creative Lab
Researcher and strategist with 15+ years of experience in consumer insights, market trends, and audience analysis. Holds a PhD in Sociology and is affiliated with King’s College London. Specialises in AI-assisted research, social media intelligence, and data-driven product validation for early-stage teams across tech and creative industries.
Evgenia Farikh
Executive Coach & Program Methodologist at Product Creative Lab
Coach and facilitator with 15+ years in leadership development, resilience, and organizational design. Works with founders and teams to navigate uncertainty, manage stress, and maintain momentum while building new products. Actively involved in the global startup accelerator Zinc and other early-stage innovation programs.
VIRTUAL AND ON-SITE
WHO WE ARE
Product Creative Lab is a hub for creating and launching cutting-edge products, combining proprietary methodologies, advanced technologies, the latest research, and extensive practical expertise. We also support early-stage investments, helping visionary ideas grow into impactful solutions.
PRODUCT
CREATIVE
LAB.
HOW TO find us
LSE, Cheng Kin Ku Building
54 Lincoln's Inn Fields, London WC2A 3LJ
Pricing & Plans
Beyond the Program
Stay connected. Keep building. Grow with others.
Alumni Community
Stay connected with peers from past and future cohorts. Share progress, ask questions, and support each other’s journey —
so no one builds alone.
Masterminds & Founder Circles
Join curated small-group sessions focused on product growth, testing, and decision-making — all led by experienced facilitators.
Access to Product Lab Talks
Participate in closed events with founders, early-stage investors,
and product leaders — and learn from those just a few steps ahead of you.
Advisors & Angels Network
Get exposure to experts and early-stage investors
open to mentoring or backing validated product ideas with real potential and clear thinking behind them.
Private Calendar & Community Events
Attend exclusive meetups, idea exchanges, and
collaboration sessions hosted by the Product Creative Lab hub —
where energy and insight flow between builders.
Keep Building — Together
Iteration never ends — and neither does this community. Stay close to those who get it. Product thinking lives here.
The program ends. But your journey continues — with people who keep building, together.
FAQ
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Can I join the program if I don't have an idea yet?Yes, in the first module, you will develop an initial hypothesis based on a vector you will define, and then continue your research and concept creation from there.
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Can I combine participation in the program with my current job?Yes, the program is structured so that you can easily combine it with work. The main Workshops take place on Sundays, and there are weekly assignments that you can complete at your own convenience.
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What if I miss one or two Workshops?The program is designed so that part of the workshop takes place offline and part online. The main content, information, and assignments are provided during online Workshops, which offer a recording after the session. Collaborative work occurs during offline Workshops.